Deta yamsika
Gawo la chimanga la popcorn ndi caramel lomwe lakonzeka kudya linapereka $ 1.5 biliyoni kugawo lazakudya zamchere zokwana $ 26.7 biliyoni, mpaka 5.0 peresenti kwa masabata 52 omwe amatha pa Meyi 17, pa IRI, Chicago.Iliyonse mwa mitundu isanu yapamwamba pagawo idawona kukula kwa chaka.Smartfood, bizinesi ya Frito-Lay, imatsogolera gawo.Ngakhale kugulitsa konse ku Smartfood kudatsika ndi 1.5 peresenti, siginecha yake idakula 1.5 peresenti mpaka $ 424.9 miliyoni.Ponseponse, SkinnyPop, yomwe ili m'gulu la Amplify Snack Brands, yomwe ili ndi mtundu wa The Hershey Co., idawona kulumpha kwabwino kwa zinthu zake, kufika pa 10.1 peresenti mpaka $283.3 miliyoni, ndi mzere wake wa SkinnyPop wowerengera $229.6 miliyoni wa chiwonkhetsocho, mpaka 10.2 peresenti.Mzere wake wa SkinnyPack wotumikira kamodzi unawonjezera $ 53.7 miliyoni pakugulitsa, kufika pa 9.8 peresenti.Angie's Artisan Treats, bizinesi ya Conagra Brands, idakula ndi 3.8 peresenti mpaka $ 131.6 miliyoni, ndi mtundu wake woyamba, Angie's BOOMCHICKAPOP, kukwera 5.1 peresenti mpaka $ 131.2 miliyoni.Zolemba zachinsinsi zophatikiza $99.0 miliyoni pakugulitsa, kukwera 9.5 peresenti.Frito-Lay brand Cheetos adalowa gawo kumayambiriro kwa 2020 ndipo kusunthaku kwayenda bwino kwambiri, ndikugulitsa $44.0 miliyoni mpaka Meyi 17, pa IRI.
Gulu lonse la mafuta a popcorn / popcorn lidawona kuwonjezeka kwa 13.4% mpaka $ 992.4 miliyoni pakugulitsa, malinga ndi IRI-kuwongolera kwakukulu kuposa chaka chatha, chomwe chidawona kugulitsa kosalala m'gululi.Gawo la ma popcorn a microwave ndi lomwe lidayambitsa kuchuluka kwa kuphulika kumeneku, kukwera ndi 13.3 peresenti mpaka $ 848.5 miliyoni pakugulitsa.Pop Secret, yochokera ku Campbell Snacks, inali mtundu wogulitsidwa kwambiri, mpaka 16.4 peresenti pakugulitsa mpaka $ 169.5 miliyoni.Orville Redenbacher's, mzere wa Conagra Brands, udakwera 11.4 peresenti mpaka $ 154.4 miliyoni.Zolemba zapadera zinalinso ndi chaka chabwino, ndikugulitsa 15.8 peresenti mpaka $ 134.5 miliyoni.Act II yochokera ku Conagra Brands yatsata bwino kwambiri, ndipo mtundu wa Act II wakwera 32.4 peresenti mpaka $ 75.9 miliyoni, ndipo Act II Butter Lovers idakwera 21.1 peresenti mpaka $ 75.0 miliyoni.Mzere wa Jolly Time Blast O Butter wochokera ku American Pop Corn Co. unakula 15.7 peresenti kufika pa $ 14.7 miliyoni, pamene mzere waukulu wa Jolly Time unakula 4.5 peresenti kufika pa $ 12.4 miliyoni.
Kuyang'ana mmbuyo
Kwa zaka zambiri, gawo laling'ono la ma microwave popcorn linali losalala patatha zaka zingapo likuchepa, pomwe malonda a RTE popcorn adatsika pambuyo pa zaka zitatu kapena zisanu za "kukula kwakukulu," akutero Garrett Smith, Purezidenti wa American Pop Corn Company, Sioux City. , IA.Koma COVID-19 itagunda, zonse zidasintha, akutero."Kumbali ya mabungwe, malonda adalowa mu thanki, chifukwa palibe amene amapita kumalo owonetsera mafilimu ndi masewera a mpira," akutero.Koma kugulitsa ma microwave ndi ma popcorn aiwisi kudzera m'masitolo akuluakulu kudaphulika.Chilichonse chomwe chinkachitika pa Marichi 15 chisanafike sichitanthauza chilichonse pakadali pano. ”
Smith amakhulupirira kuti kugulitsa ma popcorn a microwave kwakwera pafupifupi 50 peresenti ndipo maso osaphika akwera 70 peresenti mpaka 80 peresenti kuyambira pamenepo.Iye anati: “Zimenezi zikutanthauza kuti Amayi akukumba nkhokwe yakaleyo yomwe inali kusonkhanitsa fumbi ndi kuphunzitsa ana a mbadwo watsopano wa popcorn.Izi zimandilimbikitsa kwambiri.
Ma popcorn a Microwave adawona zatsopano pang'ono kuposa kungoyang'ana pazokometsera, Smith akuwonjezera.Iye anati: “Zinali ngati kugona."Palibe zambiri zomwe zikuchitika, ndiyeno chipwirikiti!Sitinathe kupitiriza.”
SkinnyPop yawona kupitilizabe kukula mu gawo la multipack pomwe ogula akufunafuna njira zathanzi komanso zosavuta zokhwasula-khwasula, akutero Lauren Stacy, wothandizira mtundu wa brand, Amplify Snack Brands, Austin, TX, ya The Hershey Co. kutulutsa zinthu za RTE mumafuta omwe si achilendo.
Stacy akuti choyambirira, tchizi, ndi ma popcorn okoma akupitiliza kukhala ndi kuchuluka kwamagulu, koma mitundu ina ikukula mwachangu pomwe ogula amafuna kupewa kutopa kwa kukoma."Zokometsera zokometsera komanso zokometsera zimayendetsa kukula kwambiri.Kuchokera kumbali yophatikizira, tawona kukula kukubwera chifukwa chogwiritsa ntchito mafuta osiyanasiyana, monga kokonati ndi mapeyala, chifukwa kutchuka kwa zakudya za keto kwapangitsa ogula kufunafuna mafuta athanzi.
Zofuna za ogula pazakudya zopatsa thanzi zawonekeranso kwa Mark Zoske, woyambitsa ndi CEO, SaltWorks, Woodinville, WA.Iye anati: “M’mbuyomu, anthu ankafuna ma popcorn owonjezera batala ngati mmene amapezera kumalo oonetsera mafilimu."Izi nthawi zambiri zinkatanthauza zopangira zopangira komanso kuchuluka kwa ma calories.M'zaka zaposachedwa, chifukwa cha anthu ambiri omwe amasamala za thanzi lawo, komanso chikhalidwe cha 'zakudya' chomwe chikukula, kufunikira kwasintha kuzinthu zachilengedwe komanso zolemba zoyeretsa. ”
Izi zapangitsa kuti popcorn achuluke kwambiri, akutero Zoske."Masiku ano, mutha kupeza mitundu yosiyanasiyana ya ma popcorn pa alumali, kuyambira popcorn obadwa mpaka osangalatsa, olimba mtima opangidwa ndi mchere wambiri," akutero."Tikuwona opanga ma popcorn ambiri akugwiritsa ntchito ma avocado, mafuta a kokonati, ndi mchere wam'nyanja wachilengedwe."
Kuyang'anira
Kupita patsogolo, Smith akukhulupirira kuti zomwe zachitika miyezi ingapo yapitayi zipitilira mpaka kumapeto kwa 2020.Iye anati: “Makhalidwe a anthu ayamba kuchepa kwambiri.“Zinthu zonsezi zachititsa kuti anthu aziima kaye n’kuganizira zimene akuchita, komanso kuti mwina kunyumba si malo oipa.Izi zitha kukhala zabwino pogulitsa ma popcorn. ”Ananena kuti kuwonjezeka kwa malonda kungakhale kuyambira 20 mpaka 30 peresenti pachaka."Popcorn ndi chitonthozo."
Ngakhale zisudzo ndi zochitika zamasewera zitalola kukhalapo, Smith akuti kugulitsa kwamabungwe sikubwereranso nthawi yomweyo.Iye anati: “Sindikuganiza kuti anthu abwerera m’mbuyo."Chilichonse zikhala pang'onopang'ono mpaka katemera atapezeka, ndipo mwina kupitilira pamenepo."
M'chaka chomwe chikubwera, SkinnyPop ndi Amplify akuyembekeza kuwonjezereka kwa nyengo zazakudya zamchere zamchere, monga Halowini ndi nthawi yatchuthi, komwe Stacy amakhulupirira kuti ma popcorn amatha kupikisana ndi maswiti.Kachiwiri, popeza ogula amakhala nthawi yayitali kunyumba, amayembekeza kupitiliza kukula kwa ma popcorn a microwave.Pomaliza, Stacy akuyembekeza kuwona kuchulukirachulukira kwa kukoma, makamaka m'malo osangalatsa, pomwe ogula amayesa kulinganiza pakati pa zilakolako zawo ndi chikhumbo chawo chazakudya zopatsa thanzi.
Zosakaniza zomwe SkinnyPop imapereka nthawi zonse zimagwirizana bwino ndi zokhumba zanu zomwe zikupita patsogolo, Stacy akukhulupirira."Monga chopangira chochepa cha calorie chochepa, ma popcorn amapindula ndi 'health halo' yomwe yatilola kuyesa zowonjezera zowonjezera, monga mapuloteni ndi collagen," akutero."Tipitiliza kukankhira malire kuti mukwaniritse zosowa za makasitomala zomwe zikukula, zathanzi komanso zokoma."
Zoske akuyembekeza kuwona zosankha zabwinoko zokhala ndi mitundu yambiri yazosakaniza zomwe zimagwiritsidwa ntchito, kuyambira yisiti yopatsa thanzi ya ma popcorn okometsera, tchizi, mpaka udzu wam'nyanja kuti upangitse kukoma kwa umami.Akuti SaltWorks amapereka ambiri opanga zokhwasula-khwasula ndi mchere wapamwamba kwambiri wa m'nyanja mumitundu yosiyanasiyana ya tirigu, maonekedwe, ndi zokometsera kuti akwaniritse zosowa zawo zenizeni."Pamene ogula akufunafuna zinthu zopangidwa ndi zosakaniza zoyera, zachilengedwe, opanga akusintha kukhala mchere wa m'nyanja.Ndipotu, opanga ma popcorn ambiri amangogwiritsa ntchito mchere wa m’nyanja ndipo amautchula pa zilembo zawo.”
Pafupifupi zaka zitatu zapitazo, mtundu wa Jolly Time unayambitsa popcorn yoyera ya microwave, yotchedwa Simply Popped, yomwe yakhala yopambana kwambiri, akutero Smith.Ndipo Jolly Time anali atakonzekera kutulutsa zokometsera zatsopano chilimwe chino, koma zidakalipo.“Tiziika m’thumba mwathu,” iye akutero."Kubweretsa chinthu chatsopano pamene sitingathe kugulitsa, monga momwe zilili, sikumveka."
Chowonjezera chaposachedwa ku SkinnyPop's flavor line wakhala SkinnyPop Twist of Lime, yomwe imapangitsa kuti mtunduwo usasunthike popanga zinthu kuti zisakhale za GMOs, gluten, mtedza, mtedza, ndi zopangira zopangira, Stacy akutero.Mtunduwu watulutsanso SkinnyPop Chips, zokhwasula-khwasula komanso zokometsera zopangidwa ndi 100% popcorn, akutero.Komanso, Pirate's Booty itapezedwa ndi kampani ya makolo Hershey chaka chatha, ma brand adayambitsa SkinnyPop & Pirate's Booty Family Snack Pack, akutero."Kuchuluka kulikonse kumabwera ndi zosakaniza za Pirate's Booty Puffs, ndi SkinnyPop Original ndi Ketulo."
Zokometsera zotsogola zitha kukhala njira ina yokopa chidwi cha ogula.SaltWorks imapereka mzere wa Fusion Salt, wopangidwa ndi manja m'njira yomwe mwachibadwa imamangiriza zosakaniza, mu zokometsera monga truffle, tsabola wa ghost, adyo wakuda, vintage merlot, ndi Spanish rosemary, Zoske akutero."Mcherewu umagwira ntchito bwino kwa opanga ma popcorn amisiri omwe akufuna kuti mndandanda wawo ukhale waufupi pomwe akupereka zokometsera zomwe ogula amalakalaka."
Zowonjezera zatsopano pamndandanda wa mchere wa m'nyanjazi zikuphatikizapo zachilengedwe zonse zachilengedwe za Pacific Blue Micro Flake ndi Mini Flake, zomwe zimapangidwira kumamatira ku zakudya zabwino komanso kupereka kukoma kwa saltier ndi mchere wochepa-komanso palibe mankhwala, Zoske akuti."Micro Flake imakhala ndi ma flakes abwino kwambiri amchere am'nyanja opangidwa kuti aphimbire ma popcorn, opereka kukoma kokoma kwa mchere wam'nyanja ndi kernel iliyonse," akutero.
SaltWorks posachedwapa yatulutsanso mzere wa mchere wa m'nyanja wosuta wachilengedwe pogwiritsa ntchito Perfect Smoke Technology, yomwe imagwiritsa ntchito nkhuni zenizeni zomwe zimasankhidwa ndi manja kuti zikhale mbiri ya fungo, mchere wokololedwa m'nyanja, komanso momwe kampaniyo ikugwiritsira ntchito kusuta fodya.
"Zotsatira zake ndi kununkhira kwautsi wa nkhuni weniweni wopanda chilichonse chochita kupanga," akutero Zoske."Kukomedwa kwake kumayambira ku utsi wamtundu wa hickory kupita ku utsi wotsekemera komanso wocheperako, womwe umathandiza opanga ndi ogwiritsa ntchito kutsata zomwe akufuna.Mchere wathu wosuta utha kugwiritsidwa ntchito pawokha kapena kuphatikizidwa ndi zokometsera zina kuti mumve zambiri za popcorn zatsopano. ”
Mtundu wathu wa popcorn ndi: INDIAM
INDIAM Popcorn yathu ndi mtundu wapamwamba komanso wotchuka kwambiri pamsika waku China
Ma popcorn onse a INDIAM alibe gluteni, GMO-free and zero-trans fat
Maso athu omwe si a GMO amatengedwa kuchokera kumafamu abwino kwambiri padziko lapansi
Tinazindikira kwambiri makasitomala athu a ku JAPAN ndipo tapanga kale mgwirizano wokhazikika wa nthawi yayitali . Iwo amakhutira kwambiri ndi ma popcorn athu a INDIAM.
Malingaliro a kampani Hebei Cici Co.,Ltd
Wonjezerani: Jinzhou Industrial Park, Hebei, chigawo, China
TEL: +86 -311-8511 8880 / 8881
Oscar Yu - Woyang'anira malonda
Email: oscaryu@ldxs.com.cn
www.indiampopcorn.com
Nthawi yotumiza: Jun-22-2021