Pamene anthu aku America adakhala kunyumba kwa chaka china panthawi ya mliri wa COVID-19, malonda a popcorn adakwera pang'onopang'ono, makamaka mgulu la chimanga la popcorn / caramel.

Deta yamsika

Malinga ndi data ya IRI (Chicago) ya masabata 52 apitawa, omwe adatha pa Meyi 16, 2021, gulu la chimanga lokonzeka kudya la popcorn / caramel lidakwera 8.7 peresenti, ndikugulitsa kwathunthu $ 1.6 biliyoni.

Smartfoods, Inc., mtundu wa Frito-Lay, anali mtsogoleri mgululi, ndi $ 471 miliyoni pakugulitsa ndi 1.9 peresenti.Skinnypop adatenga chachiwiri, ndi $ 329 miliyoni pogulitsa komanso kuwonjezeka kwabwino kwa 13.4 peresenti, ndipo Angie's Artisan Treats LLC, yomwe imapanga BOOMCHICKAPOP ya Angie, inatenga $ 143 miliyoni pogulitsa, ndi kuwonjezeka kwa 8.6 peresenti.

Ena oti muwazindikire m'gululi ndi mtundu wa Cheetos RTE popcorn/caramel chimanga, ndi kuchuluka kwakukulu kwa 110.7% pazogulitsa, ndi mtundu wa Smartfood's Smart 50, ndi 418.7 peresenti yogulitsa.GH Cretors, omwe amadziwika kuti caramel ndi cheese popcorn mixes, adawonetsanso kuwonjezeka kwa 32.5 peresenti pa malonda.

M'gulu la microwave popcorn, gulu lonselo lidakwera 2.7 peresenti, ndi $ 884 miliyoni pakugulitsa, ndipo Conagra Brands adatsogola, ndi $ 459 miliyoni pakugulitsa ndi 12.6 peresenti.Snyder's Lance Inc. idabweretsa $ 187.9 miliyoni pakugulitsa, ndikutsika pang'ono kwa 7.6 peresenti, ndipo ma popcorn achinsinsi adabweretsa $ 114 miliyoni pakugulitsa, ndi 15.6 peresenti yotsika pakugulitsa.

Mitundu yowonera ndi ma popcorn a microwave a Act II, omwe anali ndi chiwonjezeko cha 32.4 peresenti pakugulitsa;Orville Redenbacher, yomwe inali ndi kuwonjezeka kwa 17.1 peresenti pa malonda;ndi SkinnyPop, yomwe idakulitsa malonda ake ndi 51,8 peresenti.

Kuyang'ana mmbuyo

“Posachedwapa takhala tikuwona makasitomala ambiri akubwerera ku zinthu zofunika kwambiri—caramel, tchizi, batala, ndi chimanga chothira mchere.Ngakhale kuti zakudya zokhwasula-khwasula zakhala zikuchitika m'zaka khumi zapitazi za 'zachilendo, zosiyana, ndipo nthawi zina zachilendo,' posachedwapa ogula akuwoneka kuti abwerera ku zomwe akudziwa komanso zomwe zili zabwino," akutero Michael Horn, pulezidenti ndi CEO, AC Horn, Dallas."Mu 2020 tonse tidakhala nthawi yochulukirapo kunyumba, chifukwa chake kubwerera ku zoyambira ndizomveka."

"Gululi lakhala ndi luso lambiri m'zaka zaposachedwa, makamaka chifukwa cha kuphulika kwa zopereka za popcorn zokonzeka kudya.Osangokhala ndi zosankha zomveka, zothira mafuta, komanso zophikidwa ndi tchizi, ma popcorn amasiku ano amapezeka m'mitundu yambiri yamitundu yosiyanasiyana, kuchokera ku chimanga chokoma ndi chokometsera cha ketulo ndi famu ya jalapeno zokometsera, kupita kumitundu yothira chokoleti komanso yokutidwa ndi caramel. .Zokometsera zanyengo zapezanso njira yosungira mashelefu, kuphatikiza zokometsera za dzungu zomwe zimafunikira," akutero.

Komabe, pazakudya zopatsa thanzi, ogula amawona ma popcorn ngati chizoloŵezi chopanda mlandu, akutero Mavec.

"Mitundu yopepuka komanso zolembedwa zomwe zikuchitika monga organic, gluten-free, ndi mbewu zonse zimatengera chithunzi chathanzi chimenecho.Anthu ambiri otsogola athandizanso kuti ma popcorn akhale abwino kwa inu, ndi zonena zokhala ndi 'palibe zopangira zopangira' komanso 'non-GMO.'Popcorn imayimbanso ku zilakolako za ogula za zosakaniza zozindikirika ndi kukonza pang'ono, ndi mawu ophatikizira omwe angakhale ophweka ngati ma popcorn kernels, mafuta, ndi mchere, "akuwonjezera.

Kuyang'anira

Kuneneratu kwa Boesen ndikuti tipitilizabe kuwona ogula akutembenukira kuzinthu zomwe zimabweretsa zokometsera zotonthoza, zodziwika bwino, monga masoka atsopano ndi ma popcorn otentha, owonetsera mafilimu omwe amapereka bwino zomwe ogula akadaitanitsa kale kumalo owonetsera kanema."Zogulitsa za Orville Redenbacher's ndi Act II zimapezeka m'mapaketi osiyanasiyana, kuphatikiza ma popcorn ochulukirapo a 12 mpaka 18 kapena matumba atsopano a 'phwando' okonzeka kudya omwe adawona kuchuluka kwa ogula panthawi ya mliri. kuti zikhale zamtengo wapatali ndi kufuna kwa ogula kuti asunge ndi kukhala ndi zokhwasula-khwasula zambiri zomwe amakonda,” akuwonjezera.

Ponena za maulosi ena a 2021, ogula apitiliza kukhala ndi nthawi yochulukirapo kunyumba chaka chino, chifukwa mliriwu sunathe, motero amathera nthawi yochulukirapo pamaso pa TV, ali ndi mbale ya popcorn m'manja.

"Kuphatikiza apo, malo ogwirira ntchito ambiri akamatsegulidwanso ndikulandilanso ogwira ntchito, ma popcorn okonzeka kudya monga Angie's BOOMCHICKAPOP apitiliza kukhala chakudya chomwe amakonda kuti azigwiritsa ntchito popita, zomwe zimalimbikitsa kukula," akutero Boesen."Ponseponse, tikukhulupirira kuti kukoma kokoma, kusavuta, komanso maubwino a microwave, kernel, ndi ma popcorn okonzeka kudya, kuphatikiza luso lazomangamanga ndi kakomedwe ka paketi, zipitilira kukula m'magulu awa kwazaka zikubwerazi."