POPCORN MARKET - KUKULA, ZOCHITIKA, COVID-19 IMPACT, NDI ZOTSATIRA ZABWINO (2021 - 2026)

Chidule cha Msika

Msika wa Global Popcorn ukuyembekezeka kulembetsa CAGR ya 7.1% panthawi yolosera (2019-2024).

• Ma popcorn, monga gulu akutulutsa mwachangu chithunzi chake ngati chotsatizana ndi kuwonera kanema, kukhala chotupitsa chopepuka chomwe chimakhutitsa ogula pomwe akuwunikira ma calories.Katunduyu wadzetsa kukula kodabwitsa kwa gulu la popcorn okonzeka kudya.

• Msika wa popcorn wawonanso kukopa kwazomwe zikuyendetsa msika wokulirapo.Pokhala ndi zokometsera zosiyanasiyana, zosankha za ogula zikupita ku ma popcorn apamwamba.Kuphatikiza apo, zinthu zina monga zokometsera zachilengedwe zonse ndi zosakaniza zokhala ndi zilembo zoyera zikukhudzanso kukhazikitsidwa kwazinthu ndi makampani pamsika wa popcorn.

Kukula kwa Lipoti

Msika Wapadziko Lonse wa Popcorn wagawidwa ndi mtundu kukhala ma popcorn a microwave ndi ma popcorn okonzeka kudya (RTE), ndi njira yogawa munjira zamalonda ndi zakunja.Njira zomwe sizingagulitsidwe zimagawikanso m'masitolo akuluakulu/ ma hypermarkets, malo ogulitsira, njira zapaintaneti, ndi njira zina.Gawo la geography limapereka chidziwitso pazomwe zikuchitika m'maiko apamwamba padziko lonse lapansi.

Key Market Trends

RTE Popcorn Driving Snacking Innovation

Gulu la ma popcorn okonzeka kudya (RTE) lawona kukula modabwitsa panthawi yowunikiranso (2016-2018) ndipo akuyembekezeka kukhala patsogolo pakukula kwa gulu lonse la popcorn panthawi yolosera (2019-2024) .Gululi silinangowona zatsopano zokhudzana ndi zokometsera zatsopano zomwe zimalowa m'zokonda za ogula, komanso pokhudzana ndi kukwaniritsa zosowa za ogula malinga ndi zosakaniza zokhala ndi thanzi labwino, zachilengedwe komanso zoyera.Mwachitsanzo, Smartfood, mtundu wa PepsiCo uli ndi zinthu zambiri zomwe zimakwaniritsa zosowa za ogula.Mu 2014, kampaniyo idayambitsa mzere wa Delight wa popcorn wamafuta ochepa, womwe umati uli ndi ma calories 35 okha pa kapu.Kuphatikiza pa zokometsera zachikhalidwe monga mchere, tchizi ndi caramel, mtunduwo umapezekanso muzokometsera zabwino kwambiri monga caramel yamchere yamchere, cheddar yoyera, rosemary ndi mafuta a azitona, mchere wam'nyanja, ndi chipotle wakale cheddar.Kuchokera pamalingaliro okhutiritsa zosowa za ogula, ponse pazakudya komanso thanzi, komanso chifukwa cha kuthekera kwake kogwiritsa ntchito njira zabwino kwambiri zogawa zomwe zikubwera monga malonda apaintaneti, gawo la RTE popcorn likuyembekezeka kuyendetsa kukula konse. a gulu la popcorn.

North America Ikuyendetsa Msika Wapadziko Lonse

North America idakhala msika waukulu kwambiri wa popcorn padziko lonse lapansi.Kuwonekera kwa chizolowezi chodya zakudya zopatsa thanzi kwakhudza kukula kwa msika wa popcorn m'derali.Ku United States, malonda ogulitsa ma popcorn awonjezeka ndi 32% kuyambira 2012. Kukula kwakukulu kumeneku kungabwere chifukwa cha kukula kwa chiwerengero chawiri chomwe chimagwirizanitsidwa ndi ma popcorn okonzeka kudya.Kuphatikiza pa kuwonekera kwa zokometsera zatsopano komanso chizolowezi chodya zakudya zopatsa thanzi, ogula akuyang'ananso zotsagana ndi ma popcorn, ndikuyendetsa kumwa zosakaniza monga ma popcorn okhala ndi cranberries zouma kapena maswiti.

Competitive Landscape

Msika wa Global Popcorn wagawika pang'ono ndi kupezeka kwakukulu kwa osewera padziko lonse lapansi ndi zilembo zachinsinsi.Olowa kumene pamsika amayang'ana kwambiri kugunda magawo a niche monga ma popcorn apamwamba, ma popcorn okhala ndi zokometsera zatsopano komanso amathandizira pazaumoyo komanso thanzi lomwe limakhudzana ndi zokhwasula-khwasula.Msikawu ndi wampikisano kwambiri ndipo otsogola pamsika akuyang'ana kwambiri pakukula kwa mzere wazinthu kuti awoneke ngati opambana m'gulu.

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