Ogulitsa akupitilizabe kusuntha ma e-commerce

Emily CroweJuni 21, 2021 ·Chakudya & Maulendo·Kugulitsa Chakudya

Mliri wa coronavirus wasintha machitidwe ambiri m'mabizinesi onse, koma mwina palibe wodziwika bwino ngati omwe ali m'magolosale.Dziko lidasintha pafupifupi usiku umodzi ndipo ogulitsa adasiyidwa ndi katundu wolemetsa osati kungopangitsa masitolo awo ndi antchito kukhala otetezeka momwe angathere, komanso kuwonetsetsa kuti ogula akadali ndi mwayi wogula.E-commerce idachoka paukadaulo wokulirakulira kupita ku chofunikira kwambiri m'kuphethira kwa diso.

Lipoti la FMI Food Retailing Industry Speaks 2020 lipoti lidapeza kuti ogulitsa, pafupifupi, adawona kugulitsa pa intaneti kukuwonjezeka 300% m'masiku oyambilira a mliri.FMI idapezanso iziOgula pa intaneti adakwera kufika pa 64% ya akuluakulu onse ku US ndipo 29% ya ogula pa intaneti amayitanitsa sabata iliyonse.

Chifukwa cha kusinthaku,eMarketer amaloserakuti malonda a pa intaneti adzakwana $ 100 biliyoni chaka chino ndikuyimira 12.4% ya malonda onse a e-commerce ku US.Ogulitsa zakudya awona kale mphepo yamkuntho kuchokera kukukula kwa e-commerce uku, ndiZogulitsa pa intaneti za Walmartkukula 37% ndiSprouts Farmers Marketakukumana ndi kuwonjezeka kwa 221% kwa malonda a e-commerce kotala loyamba, ndiAlbertsonsndikuwona kuwonjezeka kwa 282% kwa malonda a pa intaneti pa kotala yake yomaliza pa Feb. 27.

Kugula kwa e-commerce ndi omnichannel kwatsala pang'ono kutsala, ndipo ogula akupita patsogolo pankhani yopatsa makasitomala mwayi wogula pa intaneti.Kuyambika kwa mliriwu kudali chilimbikitso chachikulu chomwe chidayambitsa chidwi chogwiritsa ntchito ma e-commerce kuti agule, koma kuzama komanso kukula kwa ntchito zomwe ogula apeza kuyambira pamenepo zangochulukirachulukira.

Ogulitsa zakudya amapanga njira yosinthira

Kroger, yemwe adatchedwa posachedwaNo. 9 US e-commerce companyndi eMarketer, adawona ndalama zopitilira $ 11 biliyoni pakugulitsa e-commerce mu 2020, zomwe zikuyimira 79% kukula kwa chaka ndi chaka.Wogulayo akugwira ntchito molimbika pamahatchi ake a Ocado-powered micro-fulfillment centers, yoyamba yomwe idatsegulidwa posachedwa pafupi ndi kwawo ku Cincinnati ndipo imagwiritsa ntchito maloboti, kuphatikiza koyima komanso kuphunzira pamakina kuti isankhe ndi kutumiza zinthu zamakasitomala a digito.

"Kuthamanga komwe tikukumana nako kudachitika bwino ndi kusinthika kwa Kroger Delivery, zomwe zikuthandizira kusintha kosatha kwa ogula golosale komanso kufunikira kwamalonda amakono a e-commerce ndi mayankho omaliza - mphamvu zopambana zamahatchi masiku ano," adatero Kroger CEO. Rodney McMullen mu amawu atolankhani.

Wogulitsa akuyikanso zinthu zakemphamvu zogawa za hub-ndi-anayankhulaku Central Florida, zomwe zimalola kuti zakudya za Kroger ziperekedwe kwa anthu okhala pamtunda wa 90-mile ngakhale kulibe malo ogulitsa m'deralo.Akuyesa kwa droneikuchitika ku Ohio, ndipo Kroger akugwiritsanso ntchito pulogalamu yake yokhulupirika kwamakasitomala kuti alimbikitsentchito zamalonda zolondola.

Albertsons alinso mozama mubizinesi yokwanilitsa yaying'ono chifukwa cha aMgwirizano ndi Takeoff Technologies.Kampaniyo idapanganso amgwirizano ndi Googlezomwe zapangitsa kuti pakhale kutulutsidwa kwa mamapu osavuta kugula, malonda anzeru ochita kupanga komanso mindandanda yazakudya zolosera.Komabe mgwirizano wina ndi Adobe ukulola Albertsons kugwiritsa ntchito Experience Cloud kusanthula kusonkhanitsa deta ndikumvetsetsa zomwe makasitomala akufuna.

"Titakulitsa bizinesi yathu ya e-commerce 258% chaka ndi chaka, kukonzekeretsa masitolo opitilira chikwi ndi kutsitsimutsa pulogalamu yathu yam'manja, tikugulitsa ntchito zosiyanasiyana monga ma kiosks owongolera kutentha, kukwaniritsidwa kwa maola awiri komanso ngakhale kutali. -maroboti operekera owongolera," atero a Albertsons 'Chris Ruppm'mawu atolankhani."Pamene tikukulitsa zopereka zathu zamnichannel, timadalira Mapulogalamu a Adobe Experience Cloud kuti atithandize kupeza phindu kuchokera ku data ndikuwonjezera zidziwitso zamagulu osiyanasiyana kuti tiwongolere malonda onse."

Hy-Vee nayenso wapanga mbiri yapamwambamgwirizano ndi Googlezomwe zingathandize wogulitsa malonda kuti asinthe zomwe akukumana nazo pa intaneti kwa makasitomala komanso kupititsa patsogolo ntchito zake za Aisles Online.Walmart, pakadali pano, ikukonzanso ntchito zake zoperekera kunyumba ndikuwonansokukula kwakukulupa pulogalamu yake ya Walmart +.

Ogulitsa ang'onoang'ono akuwonjezeranso luso lawo la e-commerce.Food Mkango posachedwapaanawonjezera katundu wake wogulaservices, Big Y adayambitsa zakeautomated micro-fulfillment centerpafupi ndi sitolo ku Chicopee, Mass., kuti mupereke maoda a pa intaneti kwa makasitomala 7,000 pa sabata, ndi Stater Bros. Marketsadagwirizana ndi Mercatuskuti apange nsanja yowopsa ya e-commerce.

Kupita patsogolo ndi golosale ya digito

Ogulitsa zakudya akadali koyambirira kwa kusintha kwawo kwa digito, ndipo makampani ngati Albertsons amadziwa kuti pali maphunziro ambiri ndikukula patsogolo pawo."Tikutenga njira yomwe tikugogomezera zaubwino," atero CEO Vivek Sankaranpa msonkhano wapagulumwezi watha."Tikupanga luso pankhaniyi.Ife tikukulitsa izo.Ndipo bizinesi yathu yonse ndiyabwino. ”

Mkulu wa bungwe la Hy-Vee a Randy Edeker akuzindikiranso kusintha kwa malonda a pa intaneti omwe amadza chifukwa cha mliriwu."Ndikuganiza kuti tapanga zizolowezi kwa moyo wonse zomwe zikupitilizabe.Ndikukhulupirira kuti asintha,” Edekeradauza Progressive Grocer."Pakhala osewera atsopano, ndikutsimikiza, omwe abwera m'malo ena.Koma bizinesi yanu ya digito lero ndi yofunika kwambiri, ndipo mupitilizabe kuyikapo ndalama [,] ndipo [imene] ipitiliza kusintha momwe timapangira bizinesi kupita patsogolo.

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Kitty Zhang

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