Kunyanyala kwa makampani ogula zinthu ogula mofulumira kunali koopsa kwa Udaan chifukwa chitsanzo chake cha bizinesi chinapangidwa kuti chichepetse anthu apakati ndikugwirizanitsa mwachindunji amalonda ang'onoang'ono ndi opanga.
Sabata yapitayo, woyambitsa bizinesi ndi bizinesi (B2B) Udaan adasumira Parle Products Private Limited ndi Competition Commission of India (CCI).
Parle ndi wopanga mabisiketi odziwika bwino a Parle-G ndi zakudya zina zingapo zotchuka.Malinga ndi a Udaan, Parle adagwiritsa ntchito molakwika udindo wake pantchito yogulitsa zinthu mwachangu (FMCG) kuti achite zinthu zotsutsana ndi mpikisano.
Malinga ndi Udaan, Parle wasiya kupereka katundu ku Udaan popanda chifukwa chilichonse.Pakadali pano, Udaan akugula zinthu za Parle pamsika wotseguka ndikuzigulitsa papulatifomu yake.
Patatha sabata imodzi, Amul, Parle ndi osewera ena angapo adakana kugulitsa papulatifomu ya Udaan.Makampaniwa ankanena kuti Udaan inkalamulira bizinesi yogawa ndikufooketsa omwe amagawa.
Kunyanyala kwa makampani ogula zinthu ogula mofulumira kunali koopsa kwa Udaan chifukwa chitsanzo chake cha bizinesi chinapangidwa kuti chichepetse anthu apakati ndikugwirizanitsa mwachindunji amalonda ang'onoang'ono ndi opanga.
Kampaniyo ikuyembekeza kukhala Flipkart ya B2B e-commerce, kulola amalonda ang'onoang'ono kugula mwachindunji kuchokera kwa opanga.Mosiyana ndi nsanja zomwe zilipo kale za B2B monga IndiaMart, Udaan imayang'ana kwambiri pakupanga zinthu zonse zopezeka ndi chilengedwe, zogulira, ngongole ndi kulipira.
"Amul ali ndi ogulitsa 10,000 okha kapena mabizinesi ang'onoang'ono.Ngati nsanja ngati Udaan igawira yokha, adzapikisana ndi omwe timagwira nawo ntchito omwe alipo ndipo amawapweteka mwachindunji, "atero RS Sodhi, woyang'anira wamkulu wa Amul.Ogwira ntchito ena amakampani a FMCG adatsimikiziranso kuti nsanja ngati Udaan zikufooketsa ogawa ndikupeza gawo lalikulu pamsika.
Zoneneratu za kugawa kwapang'onopang'ono ndi makampani a FMCG zitha kuwonetsa kuti zomwe zikuchitika pankhaniyi zikusintha.
Kwa zaka zambiri, makampani a FMCG akhala akusangalala ndi phindu lalikulu komanso kubweza ndalama zambiri.Kupeza ndalama zambiri zobweza kwa zaka zambiri ndi ntchito yovuta, koma makampani opambana a FMCG amayang'ana kwambiri pakumanga mtundu komanso kupanga ma network ogawa.
Kugawa kwazinthu kumachitika kudzera mu malonda wamba, malonda amakono ndi njira zamalonda za e-commerce.Malonda ang'onoang'ono amatanthauza njira zachikhalidwe zomwe makampani a FMCG amagulitsa katundu-ogawa, ogulitsa, ogulitsa, ndi zina zotero. Malonda amakono amatanthauza maunyolo ogulitsa ndi malo ofanana.E-commerce imatanthawuza nsanja monga Reliance Jio, Flipkart Grocery ndi Udaan.
Ngakhale malonda wamba nthawi zonse amakhala ndi gawo lalikulu la malonda a FMCG, malonda amakono ndi e-commerce akukula mwachangu.Makampani monga Reliance, Future group, ndi DMart akhazikitsa njira zazikulu zogawa zomwe zimawalola kugula kuchokera kumakampani omwe amayenda mwachangu ndikugulitsa mwachindunji kwa makasitomala.
Mosiyana ndi nsanja zina zomwe zimagula katundu kuchokera kwa opanga ndikugulitsa katundu m'dzina lawo, makasitomala akuluakulu a Udaan ndi amalonda ang'onoang'ono omwe akufuna kugula mwachindunji kuchokera kwa opanga, motero kupanga Udaan ogawa osiyanasiyana.Udaan ili ndi intaneti yayikulu yogawa, kulola makasitomala papulatifomu yake kugula katundu mosavuta.
Njira ya Udaan yochepetsera ogula ndi kugulitsa katundu pamitengo yotsika yakwiyitsa ogawa omwe amapereka ogulitsa ndi ogulitsa.Amalonda ang'onoang'ono amakhamukira ku Udaan, Jio ndi nsanja zina za B2B kuti apewe ogawa ndikupeza phindu lalikulu.
Makampani ogulitsa katundu omwe akuyenda mofulumira omwe anasiya kupereka katundu pa pulatifomu ya Udaan adadzudzula Udaan kuti amagawira anthu ogulitsa malonda.M'mbuyomu, Udaan ankadziwika kuti amapereka ndalama zothandizira katundu ndi ndalama zina kuti akope ogwiritsa ntchito ambiri.Poganizira zachuma chake chachikulu komanso kutayika kosalekeza, ogwira nawo ntchito m'makampani amakhulupirira kuti akhala akugwiritsa ntchito njira zomwezi pakali pano.
Magawo ogawa obalalika amalola makampaniwa kukhalabe ndi phindu, koma kuphatikizana pakati pa makasitomala kungapangitse kuti phindu likhale lochepa.Njira zamakono zamalonda ndi malonda a e-commerce zimalandira katundu pamtengo wotsika komanso nthawi yayitali ya ngongole, zomwe zikutanthawuza kuti makasitomala akuluakulu ali ndi mphamvu zabwino zogulitsira malonda poyerekeza ndi ogawa obalalika.
Kunyanyala Udaan kungakhale sitepe yochepetsera mphamvu za Udaan pamene kukondweretsa ogawa omwe amapereka phindu lalikulu komanso kuchuluka kwa malonda.
Kwa omwe amagawa, kukwera kwa nsanja za digito kuphatikiza ndi mliri ndikuwopseza komwe kulipo.Zolepheretsa zapaintaneti panthawi yotseka zidakakamiza makampani ogulitsa zinthu zomwe zikuyenda mwachangu kuti azigawa mwachindunji kapena kugwirizana ndi osewera akulu.
Mwachitsanzo, HUL inagwirizana ndi Jio pogawa mwachindunji B2B kuchokera kwa wopanga kupita kwa wogulitsa-kusuntha komwe kudatsutsidwa kwambiri ndi ogawa.Ndi kukwera kwa nsanja zolipiridwa bwino monga Jio ndi Udaan mu malo a B2B, ogawa akuwona kuti akhoza kufinyidwa kunja kwa bizinesi.
Ndalama zamapulatifomuwa zidawathandiza kukulitsa ntchito zawo pakanthawi kochepa.Udaan idafika paudindo wa unicorn patatha zaka ziwiri kukhazikitsidwa kwake.
Mofananamo, Jio adakweza pafupifupi Rs.Idzafika pa Rs 150,000 crore mu 2020, ndipo yakhala ikukulirakulira.Kampani yake ya alongo Reliance Retail idapeza JustDial, yomwe imayendetsa kale mndandanda ndi nsanja ya B2B.
Pulatifomuyi idalandiridwa ndi amalonda m'mizinda yopitilira 100.Kugulitsana ndi HUL kunalimbitsanso udindo wake pantchito iyi.Mapulatifomuwa amayendetsanso zinthu zawozawo zachinsinsi, zomwe zitha kukhala patsogolo kuposa zinthu za chipani chachitatu.
Ngakhale kusamuka kwa Udaan, makampani ogulitsa katundu ndi ogulitsa omwe akuyenda mofulumira sangathe kulepheretsa kusokonezeka m'derali kwa nthawi yaitali.Ngakhale makampani a FMCG atha kukhala ndi vuto la kubweza pang'ono, kuchuluka kwamakasitomala komanso kuchuluka kwa ndalama zogwirira ntchito, ogawa akuyenera kuthana ndi ziwopsezo zomwe mabizinesi awo akukumana nazo.
Komabe, kukhazikitsidwa kwa malamulo atsopano aboma a e-commerce ndi maukonde otseguka amalonda a digito kungabweretse chiyembekezo.Komabe, chochitika ichi mosakayikira chikutsimikizira chikoka cha Udaan pamakampani.
Mosakayikira, mukudziwa kuti Swarajya ndi chida chapa media chomwe chimadalira mwachindunji chithandizo choperekedwa ndi owerenga mwanjira yolembetsa.Tilibe mphamvu ndi chithandizo cha gulu lalikulu lazofalitsa, komanso sitikumenyera lottery yayikulu yotsatsa.
Mtundu wathu wamabizinesi ndi inu ndi kulembetsa kwanu.Munthawi zovuta zotere, tsopano tikufunika thandizo lanu kuposa kale.
Timapereka zolemba zapamwamba zopitilira 10-15 zokhala ndi chidziwitso ndi malingaliro akatswiri.Tikugwira ntchito kuyambira 7 koloko mpaka 10 madzulo kuonetsetsa kuti inu owerenga mukuwona zomwe zili zolondola.
Kukhala wothandizira kapena wolembetsa pamtengo wotsika kwambiri wa Rs 1,200/chaka ndiye njira yabwino kwambiri yothandizira kuyesetsa kwathu.
Swarajya - chihema chachikulu chokhala ndi ufulu wolankhulira malo omasuka, omwe amatha kulumikizana, kulumikizana ndikupereka India watsopano.